Search Engine Optimisation (SEO) should be an integral part of web development, not an after-thought.
So your website's been built, what next? One thing every website needs to be successful is traffic going to the site, and customers either purchasing products online, or using the information available through the website to contact the company to engage their services.
building in seo
Whenever diffuse build a website, we build in SEO principles into the HTML code that makes up the website. Building in Search Engine Optimisation principles right from the start is the first stage in getting a website up the search engine listings.
If a site hasn't been built with SEO in mind, some work re-coding the HTML structure of the site could be required to get better search engine results.
ongoing seo monitoring & maintenance
Even once a site's online and structurally optimised for SEO, it's still important that its search engine ranking is monitored and the keywords within the site, the words targeted for search engines, adjusted to focus more on keywords that are driving in traffic.
Ongoing changes to the website are also an important factor - search engines and humans are more likely to return to a website that is regularly changing. A site that never changes isn't an attractive option to a customer.
With diffuse's Content Management System, the dpanel, your site doesn't need to sit around for months not being updated, you can update it whenever you want, helping it to remain fresh for customers, and giving search engines something new to add their index.
If you want to know more about what diffuse can do to help your current website with SEO, or if you're interested in our web design and SEO service, either use our contact form or call us on 0115 824 2400.
Find out how the dpanel makes SEO optimisation a simple, intuitive task, that you can manage yourself.